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CORAL BREAK NEW GROUND WITH PICCADILLY 3-D ACTIVATION

by
Steven K. Christy
March 21, 2022

On the eve of this year’s Cheltenham Festival, Coral is bringing horse racing to Central London, bringing racing fans closer to the excitement, thrill and drama of the sport like never before with the launch of a mesmerizing and captivating DeepScreen™ activation at Ocean Outdoor’s world-famous Piccadilly Lights, just 100 miles from Cheltenham.

In a first for the bookmaking sector, the activation, devised by Coral’s lead creative agency, Bartle Bogle Hegarty (BBH), sees four horses and their jockeys jostling for a position in a race.

Continue reading CORAL BREAK NEW GROUND WITH PICCADILLY 3-D ACTIVATION at Sports Betting Operator.