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Report: New York Sports Bettors Still Undecided on Operator Preferences

LAS VEGAS – Brand loyalty is still up for grabs in New York’s nascent sports betting market, according to a new report from the research arm of Betting Hero, an American Affiliate brand.

The report finds that the New York sports betting market remains largely unclaimed, despite operators spending record figures in the race for customer acquisition.

In the first three months of New York’s sports betting launch, sports bettors used an average of 3.3 sports betting apps—notably higher than New Jersey’s average of 2.8 apps.

Continue reading Report: New York Sports Bettors Still Undecided on Operator Preferences at Sports Betting Operator.

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