BETVICTOR GROUP ANNOUNCES BRAND PARTNERSHIP WITH TALKSPORT

BetVictor is partnering with talkSPORT, the world’s biggest sports radio station and global audio rights holders of the Premier League, for a new UK sports betting brand, talkSPORT BET.

talkSPORT BET will bring together talkSPORT’s trusted editorial brand with BetVictor’s market-leading, proprietary sports betting software and proven operational capabilities.  The service will offer sports fans a range of exciting features, innovative promotions and exclusive offers.

In addition to the long-established BetVictor B2C brand, the new partnership with talkSPORT is the latest white-label deal for the group and aligns with its overall business growth strategy, following on from the successful launches of Parimatch, BildBet and Heart Bingo.

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